Correlative respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, store and protect personal information when you interact with our website, marketing campaigns, services and communications.
1. Information We Collect
We may collect personal information that you voluntarily provide to us, including:
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First and last name
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Company name
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Job title
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Business email address
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Telephone number
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Information submitted through contact, enquiry or lead generation forms
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Information relating to your business requirements or interest in our products and services
We may also collect certain technical information when you visit our website, such as your IP address, browser type, device information, pages visited and interactions with our website.
2. How We Use Your Information
We may use your personal information to:
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Respond to enquiries and requests
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Contact you regarding products or services you have expressed an interest in
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Provide information about Correlative’s products, services and Microsoft business solutions
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Assess and understand your business requirements
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Arrange consultations, demonstrations or assessments
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Improve our website, services and customer experience
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Measure the effectiveness of our marketing campaigns
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Maintain appropriate business and customer records
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Comply with applicable legal and regulatory requirements
We will only process personal information where we have an appropriate lawful basis for doing so.
3. Marketing and Lead Generation
If you submit your information through a Correlative website form, LinkedIn Lead Gen Form or other marketing campaign, we may use the information provided to contact you regarding the specific enquiry, solution or service in which you have expressed an interest.
Where required, we will obtain appropriate consent before sending electronic marketing communications.
You may opt out of marketing communications at any time by using the unsubscribe option provided in our communications or by contacting us directly.
4. LinkedIn and Other Third-Party Platforms
Correlative may use third-party platforms, including LinkedIn, to advertise our products and services and generate business enquiries.
When you submit information through a third-party platform, your information may also be processed by that platform in accordance with its own privacy policy.
Information received by Correlative through these platforms will be handled in accordance with this Privacy Policy and applicable data protection legislation.
5. Cookies, Analytics and Advertising Technologies
Our website may use cookies and similar technologies to understand website usage, measure marketing performance and improve the user experience.
We may also use analytics and advertising technologies provided by third parties, including platforms such as LinkedIn and Microsoft.
Where required by applicable law, consent will be requested before non-essential tracking technologies are used.
You can control or disable cookies through your browser settings and, where available, through the cookie preferences provided on our website.
6. Sharing of Personal Information
Correlative does not sell your personal information.
We may share personal information with trusted service providers and technology partners where necessary to operate our business, deliver services, manage communications or support our marketing activities.
These parties may include hosting providers, CRM platforms, email service providers, analytics providers and technology partners.
We may also disclose information where required by law, regulation or a lawful request from an appropriate authority.
7. International Processing
Some of the technology platforms and service providers used by Correlative may process or store information outside South Africa.
Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards are in place in accordance with applicable data protection requirements.
8. Data Security
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
While we take appropriate precautions, no internet-based system or electronic transmission can be guaranteed to be completely secure.
9. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purpose for which it was collected, meet our legitimate business requirements and comply with applicable legal, regulatory and record-keeping obligations.
When personal information is no longer required, it will be securely deleted, destroyed or anonymised where appropriate.
10. Your Rights
Subject to applicable law, you may have the right to:
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Request access to personal information we hold about you
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Request correction or updating of inaccurate information
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Request deletion of personal information where appropriate
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Object to certain processing of your personal information
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Withdraw consent where processing is based on consent
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Opt out of direct marketing communications
To exercise any of these rights, please contact Correlative using the details provided below.
11. Protection of Personal Information Act (POPIA)
Correlative processes personal information in accordance with applicable South African data protection legislation, including the Protection of Personal Information Act, 4 of 2013 (POPIA).
You also have the right to lodge a complaint with the Information Regulator of South Africa if you believe your personal information has been processed unlawfully.
12. Third-Party Websites
Our website may contain links to websites operated by third parties. Correlative is not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any external website you visit.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business practices, technologies or legal requirements.
The latest version will be published on this website together with the date it was last updated.
14. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights or have concerns regarding how your personal information is handled, please contact:
Correlative
Website: correlative.co.za
Email: andre@correlative.co.za
Telephone: +27 83 303 3238